Resource Round-Up: 2025 Holiday Business Resources
Black Friday and Cyber Monday happen just once a year, but are a massive money-making opportunity for your martial arts school. In 2024, consumers spent $10.8 billion in online sales on Black Friday! Now’s the prime time to solidify your offer plans and kick off your promotions, and Kicksite’s here to help with a curated collection of training materials, recommendations, and ideas for martial arts schools. From videos, blogs, and case studies — we got you covered. Click the links below to learn how to make the holiday season successful, and act now so you don’t miss out on potential revenue!
Blogs
- Fall and Winter Promotional Event Ideas for Martial Arts Schools – The biggest offers are Black Friday, Christmas, and New Year’s, but that doesn’t mean there isn’t other promotional opportunities for your business! Check out some other holidays, recognition months, and events for to engage the local community during these final months of 2025!
- How to Utilize Black Friday and Cyber Monday as a Small Business – This blog post is packed with Black Friday and Cyber Monday statistics, tips, and tools for you to jumpstart your business’s preparation.
Landing Pages 101
- Watson Martial Arts Black Friday Landing Page Case Study – Kyle Watson of Watson Martial Arts made around $45,000 using Kicksite landing pages for Black Friday! Learn more about Kyle and his successful campaign efforts.
- Mike’s 3 Hot Take Tips for Landing Pages (Video) – In less than 3 minutes, Associate Sales Team Lead Mike offers up 3 key tips to take your holiday landing pages to the next level!
- How to Use Landing Pages (Knowledge Base) – If videos aren’t your thing, then the Kicksite Knowledge Base will be your friend for holiday prep! Easily follow along with these step-by-step guides to build your landing page!
Discounts 101
- FX Self Defense Case Study – Rocky Frizzell of FX Self Defense was one of the first users that adopted Kicksite’s new discounts feature. Take a look at his experience and why you should be running discounts this holiday season!
- 5 Ways to Use Kicksite Discounts (Video) – Associate Sales Team Lead Mike offers up 5 ways you can use Kicksite discounts. The highly customizable feature lets your ideas run wild!
- How to Use Discounts (Knowledge Base) – The Kicksite knowledge base makes it quick and easy to follow along with steps to building discounts!
Timestamped Training & Webinar Recordings
- Live Training: How to Create your Black Friday/Cyber Monday Deals within Kicksite (Part 1) – In this live training session, Jada does a deep dive into all the Kicksite tools you’ll need to create a seamless flow for gathering Black Friday and Cyber Monday purchases. Watch to get a refresher on lead capture forms, landing pages, discounts, and more!
- Powerful Holiday Promotions: Tactics to turn seasonal shoppers into students – Alison and Pat conduct a comprehensive look at the holiday shopping season, including specific tactics and ideas for sharing your offers via email, social media and more! From promotional best practices to software guidance, you’ll be fully equipped to bring in the holiday shoppers.
- Live Training: Post-Black Friday/Cyber Monday follow-up – To wrap a bow (pun intended) on our holiday education efforts, Alison closed out this series with guidance on what to do AFTER Black Friday and Cyber Monday are over. She walks through fulfilling inventory orders, merging contacts, pulling financial reporting, and other key tasks after the holiday rush is over.
Need further assistance setting up your software for the holidays or business tips? Don’t forget to check our Knowledge Base, read our previous blogs, or book a one-on-one meeting for more!