Resource Round-Up: Black Friday & Cyber Monday (2026 Guide for Martial Arts Schools)
U.S. online Black Friday sales are projected to reach about $12.9 billion in 2026 (about a 9.2% increase year-over-year). Despite the lack of in-store lineups, Black Friday and Cyber Monday are growing holidays. The only difference is that promotions start earlier and shoppers are moving towards digital checkouts. What does that mean for your martial arts school? Simply that the prime time to start planning your deals is right now. Fortunately, we’ve compiled all our best resources and tips for martial arts schools below. Click the links to learn ways to make this holiday weekend a success for your business!
How to Utilize Black Friday and Cyber Monday as a Small Business (Blog)
This blog is packed with Black Friday and Cyber Monday statistics, tips, and tools to jumpstart your business preparation. This is your best starting point with simple promotional ideas (bundles, discounts, etc.) and ways to leverage your Kicksite software.
Holiday Promotions: Turn Seasonal Shoppers Into Students (Webinar)
This robust webinar takes you from start to finish and covers all the important steps of running a holiday campaign, starting with establishing your offer. Hosted by Kicksite’s Marketing Director, Pat, and Associate Success Team Lead, Alison, you’ll be educated on the best promotional and software tactics.
Marketing & Landing Pages
Mike’s 3 Key Tips for Landing Pages (Video)
Kicksite’s own Head of Strategic Accounts, Mike, has 3 key tips to take your holiday landing pages to the next level in under 3 minutes. From aesthetic appeal to combating abandoned cart syndrome, you’ll have the knowledge to tackle landing pages with confidence.
Watson Martial Arts & Black Friday Landing Pages (Case Study)
Kyle Watson with Watson Martial Arts generated about $45,000 in revenue using Kicksite landing pages for Black Friday. He has the strategy down to a science and grows his campaign every year. If you’re on the fence about whether Black Friday is a great opportunity for your martial arts school, take it from Kyle and his success.
Black Friday Specials & Marketing Tools Training (Live Training)
Join one of these two upcoming live trainings to learn how to create limited-time memberships, get a refresher on Kicksite marketing tools, and get tips for the upcoming holiday season. This is your chance to ask our team questions about using Kicksite for your Black Friday specials live!
How to Use Kicksite Landing Pages (Knowledge Base)
Our Knowledge Base steps in when you need a step-by-step for building or sharing your Landing Page. It covers the ins and outs of Landing Pages, Lead Capture Forms, and anything in between.
Discounts
5 Ways to Use Kicksite Discounts (Video)
Mike has 5 unique ways that you can implement Discounts outside of the holidays to honor your community or generate referrals! Your deals don’t have to live within Black Friday weekend whenever your customers are looking for deals all year long.
FX Self Defense & Discounts (Case Study)
Rocky Frizzell of FX Self Defense has worked with Kicksite Discounts before they were even in your software. As an early feature tester, Rocky speaks to the value of discounts and how easy they are to integrate into your business.
How to Create Deals in Kicksite (Live Trainings)
Jada and Alison tackle how to create membership templates, discount options, landing pages, and follow-up in two sessions. These live sessions are a great way to brush up on your software knowledge!
How to Use Discounts (Knowledge Base)
Discounts are customizable in ways you might not have even considered. Check out the Knowledge Base article for ways to create limited-time offers, discount codes, and more.
Prospects
Six Blades Yorktown & Prospect Management (Case Study)
Ben Eaton of Six Blades Yorktown has managed thousands of Prospects using Kicksite’s Prospect List. With custom, specific lead stages, he’s able to be strategic in his follow-up. Keeping your processes organized will save your new leads from being lost amidst the holiday rush.
How to Use the Prospects List (Knowledge Base)
Similarly to Discounts, the Prospects List is highly customizable. You can edit your lead stages, prioritize leads, leave admin notes on your prospects, and more. All these features help manage your flow for the influx of leads following your holiday campaigns.
Don’t miss the opportunity to make the holidays the most profitable time of year. Whether you’re starting your Black Friday and Cyber Monday campaign from scratch or giving it an annual uplift, we have you covered! Need further assistance setting up your landing pages or software for the holidays? Check out our Knowledge Base or get in touch with our team for a 1-on-1 chat about maximizing your cash flow this season.