Creating and Promoting Back-to-School Offers
It’s that time of year again! Blank notebooks, sharpened pencils, and back-to-school offers that people can’t resist. Parents are looking for ways to get their kids involved outside of their usual classes, and your school could be the perfect fit. Success takes more than just making a back-to-school discount code and hoping for the best though. Generating business during this time of year requires tools, strategy, and only a fraction of your busy schedule. Whether you’re a month or a week out from back-to-school season, we’re rounding up quick opportunities for you to create and promote your offers!
Kicksite supplies martial arts school owners with many tools to grow your business, including software and website services! The possibilities are endless with this combination at your fingertips. But don’t just take our word for it; learn how easy it is to get started by continuing on.
Discounts
One thing that jumps to mind when people think of back-to-school shopping is a good deal. It’s a simple, quick way to drum up interest! The possibilities are boundless when you use Kicksite to create your discounts. You can have an inventory sale or offer a 35% off code for August (or how long you’d like to run your offer). The best part is that once you set up your discount, you won’t need to remember to turn it off once the school year’s in full swing.
You can create a discount that starts TODAY with minimal work! Check out this tutorial to get started.
Landing Pages
Discounts and landing pages are the perfect pair and work seamlessly together. If you haven’t tapped into this free software tool, it’s simple. Really. This feature enables you to create a lead-capture form for prospects and then drop it onto a shareable, customized landing page. In just a few minutes, you can build a sleek, on-brand destination to communicate your back-to-school offer and gather signups. After joining your discounts to your landing pages, you can share the page via QR code, generate a link for social media or email, and more.
Are you feeling inspired? Check out our Knowledge Base for more details on how to create a Landing Page.
Prospect Management
Lastly, your Prospects Board will be your best friend as you generate interest and new business. Its robust capabilities and customization options are equipped to handle just about anything. Whether you’re scheduling appointments, assigning follow-up reminders, moving leads across different stages, or leaving notes to provide a truly personal experience — it can handle it!
Pro-tip: If you take a few moments to set up your Zapier Integration, your leads generated outside of Kicksite (such as on Facebook Lead Ads or TikTok) will be automatically added into your Prospects experience.
There’s an entire suite of features that Kicksite offers to make your entire year a success, but pairing discounts, landing pages, and prospect management is a triple-threat combination that preps your martial arts school for the back-to-school season quickly and effectively. Dive in and see for yourself how simple set-up is!
Websites
Kicksite’s website design services are a foundational way to generate growth online and work seamlessly with the landing pages you create in your software. While offers are seasonal, a website will grow month-to-month and year-to-year. We make stunning and easy-to-use websites, so rest assured you’re putting your best foot forward with future students. Twisted Kraken Jiu Jitsu and many of our other users make the most of their website by promoting their offers via integrated landing pages and turning clicks into paying students. Since they launched their website, their student body has grown immensely, and they’ve expanded their building not once but twice! Check out Twisted Kraken Jiu Jitsu’s website and see how they use landing pages by clicking here.
This collection of tools isn’t just important now, but can also be repurposed for any future offers you may have throughout the year. After back-to-school, there’s Black Friday, the holidays, New Year, spring break, summer break, and many more events in between. With how fast you’re able to use these tools, time no longer stands in your way of running promotions.
Continue Growing Your School
Converting free trial students is just one part of building a thriving martial arts school—explore additional strategies on retention, growth, and long-term success.
