Summer 2022 is poised to be a massively profitable season for businesses and organizations hosting camps for kids, including martial arts summer camps. As limitations imposed at the onset of the Covid-19 pandemic continue to taper off or disappear, parents are eager to say goodbye to cabin fever and return to the familiar summers of 2019 and prior.
As Tom Rosenberg, CEO of the American Camp Association puts it: “Demand is extremely strong for camps as parents are desperate for their kids to be out with their peers and away from tech devices after two years of social distancing.”
And with that strong demand comes an equally strong opportunity for martial arts schools to maintain and grow their business by running their own summer day camps. Still on the fence? Read on and we’ll explain why organizing camps can help your school in 3 key areas: Cash Flow, Retention, and Prospecting.
Prior to Covid-19, the market size of the summer camp sector was increasing rapidly, growing from $2.91 billion in 2011 to $3.91 billion in 2019, according to IBISWorld. You read that right – ONE BILLION dollars of growth in less than a decade.
While summer camps took an inevitable hit in 2020, they bounced back slightly last year. And in 2022, CNN Business notes that summer camp demand is heavily outweighing supply due to numerous camps closing permanently during Covid-19. Camps are out of space, with people waitlisted in hopes of getting in.
So let’s put this simply: parents with money to spend, scrambling to find summer activities for their kids and get them out of the house, are desperate for options. There’s no better opportunity to maintain your business’ cash flow through the summer months than to meet this very real and pressing need for day camps.
Summer can be a scary time for a martial arts business owner – between family vacations, sports and other activities, there’s an increased risk of attrition with students who are being pulled in many directions and away from your school. But instead of potentially losing them to summer camps and athletics, why not step up and position yourself AS the place for them to spend their summer days?
Consider proactive outreach to your students and their parents – whether you’re directly prompting them to sign up for a camp program you’ve already created, or even sending them a survey to find out what they’d most like to see from a martial arts summer camp.
And of course, Kicksite’s communication and marketing tools can help you accomplish this. Once your camp program details are nailed down, create a lead capture form and landing page for signups, then blast it out to your students via email and text, all within your Kicksite software.
This personal effort will resonate with parents and can ultimately reduce student dropoff by giving them the opportunity to continue training through the summer and into the next school year.
Current student retention is an obvious benefit of running a martial arts summer camp program, but we’d be remiss not to mention the huge opportunity to bring new students into your school as well.
As noted, many of the summer camps that parents relied on in the past are at capacity due to fewer options available. Who’s to say that a kid originally interested in soccer camp couldn’t have an equally good time trying their hand (and feet) at taekwondo? And let’s be realistic: the benefits of balance, strength, focus and discipline developed through martial arts can translate to a variety of other sports or physical activities that a student participates in.
Kicksite makes prospecting super easy. Once your summer camp sign-up landing page has been created, you can share it far beyond your current customer base. Drop the link into social media posts, submit to national online camp directories, or share with media outlets in your city that provide summer camp listings to local parents.
And as an added benefit, if you’re using our website services, our team can ensure that your landing page SEO is on point, including relevant keywords and phrases that will help your page show up in Google search results for day camps in your area.
Summer doesn’t have to be scary – view it as an opportunity to strengthen relationships with current students, help new prospects explore and embrace martial arts, and establish a new source of revenue by meeting the needs of desperate parents!