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How to Create a Landing Page


BizBuilders give you the ability to create a Landing Page and Lead Capture Form. Here are a few examples of what you can use Landing Pages for:

  • To gather information on prospects
  • To sign up for online classes you offer
  • To allow visiting athletes to fill in a drop-in form
  • To highlight classes, paid events, and promotions

Landing Pages can be included in your website, and you can also share Landing Pages via social media, an online newsletter, or email.


First Steps

Before creating a Landing Page, best practice is to create a Lead Capture Form. Also, you may need to create a membership or trial membership and/or set up your Inventory list in Kicksite prior to creating a Landing Page.

Click the following link to watch the video about creating a Landing Page.


To create a Landing Page:

1. On the left panel, click BizBuilders, and then click Landing Pages.

2. Click the Create New button.

3. At the top of the template, click in the Name field (you will see New Page and the date), and type a unique name for your Landing Page. To remove any section from your landing page, click the X at the top right of the section’s box. To add a module to your page, click Add Module.

4. (Optional) Click the Page Settings button if you would like to change:

    • Whether when someone fills out the form on your Landing Page, the information goes into Kicksite as a prospect. If you do NOT want to collect prospects from this Landing Page, toggle the Create Prospect Upon Submission button to Off.
    • To change the theme colors, click the color swatch box and select the desired color from the color picker, or if you know the hexadecimal number, click the number and type the correct hexadecimal number.
    • If you would like prospects to be directed to a webpage with a welcome message, toggle the Send to a Webpage option to On and copy and paste or type the desired URL in the field that appears.
    • If you have opted in to the Quick Connect feature, you can enter a mobile phone number in the Receive SMS Notifications upon New Submissions field. When a new prospect fills out the form on this landing page, you will receive a text at the entered number. You can then immediately call or text the prospect from the received text message. (If desired, you can enter a different number on each landing page.)

Note: By default, the admin will receive an email notification when a new prospect enters their information on a lead capture form or landing page. The admin’s email is pulled from the first email listed on the Employees page for the admin.

5. Click within the Header field and type a new heading, and then click Apply.


6. In the Description text editor, type the body of your Landing Page. You can edit the text and apply formatting (see the following table). Click Apply to update the preview.

Icon What it does
Attach an image such as a photo, gif, or your logo. (You can also drag and drop an image into the text editor.)
Adjust the type style (bold, italics, or strikethrough)
Add hyperlinks
Undo and redo actions
Adjust the size of your text
Add bullet points or numbering
Indent the paragraph
Add quotes
Switch to code view (if you are familiar with HTML)


7. In the Lead Capture Form section, select the form you want to use in the Landing Page. Then click Apply to update the preview.

8. (Optional) If you’d like to add an agreement, click Add Module and then click  Agreements section. Select the waiver or agreement you would like to add to your page. Then click Apply to update the preview.

Note: If you need to create an agreement, you can click the Add New Agreement icon in the Agreement section. This will open a new tab in your browser where you can create the new agreement; find out how to create an agreement. When you return to the Landing Page form, be sure to click Refresh on your browser window so that your new agreement will appear.

9. (Optional) If you process billing with Kicksite, you can add one or more of the following modules to the Landing Page by clicking Add Module and selecting a module. From the drop-down list, choose one of the following:

    • Program Signups: Select this option to enable a potential student to sign up and pay for a membership. Click the membership option(s) you want to include to add them to the Landing Page. Anyone who fills out the form, selects a membership, and pays for the membership will be added into Kicksite as a new student.
    • Scheduler: Select this option to enable potential students to select a class day and time for their first visit to your school. Select the Require Class Registration check box to require the potential student to select a class.
    • Trial Memberships: Select this option to enable a prospect to sign up and pay for a trial membership. Click the trial membership you want to include. Anyone who fills out the form, selects a trial membership, and (optionally) pays for the trial membership will be added to Kicksite as a new prospect. (Note: If you want to include the schedule, select Program Signups rather than Trial Memberships.)
    • Inventory Items: Select this option to enable a prospect to purchase an item from the Landing Page. Select the item(s) you want to include. (Note: If you don’t have Inventory Items set up, enter items in the Inventory.)

10. After selecting the profit item(s) you would like to add to your page, click Apply to update the preview.

11. After making sure the page is to your liking, click Finish.

12. To see how your page will appear in a browser window, click Preview.


What’s Next?

After you create a Landing Page, you need to embed the code in your website or share a link via email or social media. After you’ve shared your Landing Page and start collecting prospects, you need to nurture your leads.


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