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How to Nurture Leads

April 17, 2019

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Every school nurtures leads differently. We’ve provided you with our tips on nurturing your leads:


• Send an email immediately after a lead submits their information on the lead campaign

    • You can set this up when you create your lead campaign

• If your lead does not respond to that initial email, follow up with a phone call the next day offering to answer any questions they may have

• If there is still no response from your lead, follow up with an email 3 days later inviting them to try a class

• Call the lead 1 week later to invite them to another class if they have not responded to the previous invitation

• Continue to follow up with emails 1 month, 3 months, 6 months, and 1 year later offering them exclusive deals on memberships

  • Create a plan to follow up with those leads that came to try a class, but did not sign up for a membership as well
  • Remember to set tasks in your Kicksite system to ensure that you remember to follow-up!

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