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How to Nurture Leads

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First Steps

Before you can nurture your leads, you need to bring them into your Kicksite account. A great way to gather leads is to set up a Trial Membership for prospects; after that, you can create a Lead Capture form and to create a Landing Page.

Lead nurturing tips:

Every school nurtures leads differently. We’ve provided you with our tips on nurturing your leads.

  • Send an email immediately after a lead submits their information on the lead campaign. (Better yet, set up a Message Flow!)
  • If your lead does not respond to that initial email, follow up with a phone call the next day offering to answer any questions they may have.
  • If there is still no response from your lead, follow up with an email 3 days later inviting them to try a class.
  • Call the lead 1 week later to invite them to another class if they have not responded to the previous invitation.
  • Continue to follow up with emails 1 month, 3 months, 6 months, and 1 year later offering them exclusive deals on memberships.
  • Create a plan to follow up with those leads that came to try a class, but did not sign up for a membership.
  • Remember to set Tasks or Appointments in your Kicksite system to ensure that you remember to follow-up!