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AI Do’s & Don’ts for Creating Content

June 12, 2024

It seems there’s an AI tool everywhere you look that can help you generate content, answer questions, or touch up your work. It’s the future of the digital space and it’s always evolving. AI could be your best friend when it comes to creating email, social media, or website content if used properly. With these simple tips, you can easily use AI tools to optimize your school’s marketing and improve content.

Do’s

1. PERSONALIZE AND DIVERSIFY YOUR CONTENT

With the variety of demographics you can target, it’s important to recognize each one has their own unique preferences and interests. Content that resonates with modern Gen-Z consumers will likely not align with an older audience. By utilizing AI you can identify common interests and overlaps.

One of the most notable AI tools is ChatGPT, where you can simply plug-in a prompt such as “common interests between young martial artists and competitors” to discover targetable topics, including inspirational fighters. With specific details, you can craft a content strategy that appeals to the masses and ensures an engaged audience.

2. KNOW YOUR TARGET AUDIENCE

This brings us to our next point, knowing your target audience is KEY to content and marketing. AI is a tool to dive deep into analytics and relevant data such as trends.

Using the aforementioned ChatGPT, you can plug in a prompt such as “current marketing trends for Gen-Z” as a starting point to learn more about your audience and what appeals to them.  Integrating the AI’s knowledge helps you craft a strategic marketing strategy to align with the people that matter the most to your business.

3. QUALITY ASSURANCE

AI takes content creation to the next level through quality-checking tools. Say you need some help writing a new blog post, AI can proofread your writing and generate copy as well. But, don’t forget to be wary when using AI generated content! Here are some things to avoid.

 

Don’ts

1. COPY AND PASTE

AI is not a flawless machine, and it’s important not only to you, but your audience, that information is accurate. It’s your responsibility to at least fact check the content you share. Along the same lines, don’t be afraid to edit your work enough to surpass AI-written checkers. It’ll benefit you in the long run. Read more about using AI checkers and tools by clicking here.

2. VIOLATE PRIVACY

Protecting private information is important to every person and is key to establishing trust. It’s important to prioritize privacy above all else! This means avoid feeding AI sensitive data (like student information) without consent. You can never be too certain where that information will go next.

3. LOSE YOUR VOICE

As groundbreaking as it is, AI can not take the place of a human who understands cultural context, tone, and emotions. A human audience wants to hear from other people! Don’t let AI take over your business, but use it to balance and uplift your content! It’s intended to be a tool and teammate, not the ruler.