How to Use Uplifted Lead Capture Forms

When a Prospect is interested in your school, you usually add them manually to Kicksite. Lead Capture Forms (LCFs) allow leads to fill out their own information, which then creates a Kicksite profile.

What are Lead Capture Forms?

LCFs are used in two ways; on their own, and in Landing Pages. When used by themselves, Lead Capture Forms are a simple way to collect contact information, and can be embedded on your website or linked to with a QR code or short link.

Landing Pages are like mini websites where leads can sign up for class, purchase inventory items, sign agreements, and more. Learn how to create Landing Pages here.

How to Create a Lead Capture Form

1. Click the Marketing Tools section on the sidebar (represented by a target), then click Lead Capture Forms.
2. Click the Add New button in the upper right.
3. Enter a title for the LCF. This is for internal use only, and must be unique.
4. (Optional) Change Advanced Settings.
5. Add or edit the Form Content.
   • By default, email and phone number fields are included and required. 
   • Make a field optional by toggling Required to off.
   • Rearrange fields by clicking and dragging on the gripper dots.
   • Remove a field by clicking the trash can. If you change your mind, click the Restore icon to add it back.
6. Click Add. The Lead Capture Form is ready to embed, share, or include in Landing Pages.

Custom Form Content

If you want to collect information other than birthdate, address, sex, and contact information, you can add Custom Fields. There are two types of custom field:

• Custom Text Field: An open text box
• Custom Dropdown: Leads will select an option from a dropdown menu. Specify the choices in the Dropdown Options field. Enter a comma between each option.

For all Custom Fields, you can choose where on the person’s profile you want that information to appear. You can enter as:

• Comment – Will appear in the Comments module of their profile
• Pinned comment – Will appear in the profile’s left sidebar, and the Comments module

Custom Text Fields can be mapped to Guardian information:

• Guardian 1 name
• Guardian 1 phone number
• Guardian 2 name
• Guardian 2 phone number.

If you are using both a Participant and Guardian Lead Capture Form on a Landing Page, do not select Guardian 1 as an Enter As option on the Participant form. This will conflict with the information entered by the Guardian on the Landing Page.

Advanced Settings

Click Advanced Settings for these options:

• Customize colors shown on the Lead Capture Form.
  • When an LCF is added to a Landing Page, the Landing Page’s colors will override the ones on the LCF.
  • To enter a hex code, click on the color label.
  • The eyedropper tool can color pick from somewhere else on your screen.
  • The “shadow” color affects small details like: divider lines, section borders, and the box behind the SMS Opt-In message.
• Turn on email and/or text notifications when the Lead Capture Form is completed. Formerly known as Quick Connect.
  • Multiple admin or employee email addresses can be selected.
• To create Contact profiles instead of Prospects or Students, turn off Create Participant Profile on Submission.
• To use a source other than the Lead Capture Form’s name, turn on Use Custom Source. 

Frequently asked questions

What happens to my Landing Pages if I update the attached Lead Capture Form?

Edits to a Lead Capture Form will reflect on any Landing Pages it’s included in. However, past submissions will not be affected. All the Landing Pages that an LCF is attached to are listed in the Included section on the list.

Why would I make a separate Guardian Lead Capture Form?

You can select two Lead Capture Forms for a Landing Page: a participant (Student or Prospect) one, and a guardian one. Using both forms can be useful – for example, you may need the participant’s allergy information, but not their parent’s. 

If you don’t select a Guardian lead capture form, everyone will fill out the same fields. If the person signing up is 18 or older, they will have all the participant fields, plus the contact information required of a guardian (they count as their own guardian).

If a Guardian is entered on a Lead Capture Form, the Prospect or Student that is created in Kicksite will have that Guardian’s information in the Guardian 1 field. A separate Contact profile will not be created for the Guardian.

When Family Sign-Ups are released in the future, the Guardian Lead Capture Form will allow creating a Primary person who isn’t a Student. Learn more about Families here.