How to grow your business in October: National Bullying Prevention Month
October marks the start of National Bullying Prevention Month, and martial artists know more than anyone else that martial arts is a great tool for anti-bullying. It establishes foundational strength, self-defense skills, and confidence. It’s an amazing way to ensure kids everywhere feel safe and confident wherever they are. This month is a great time to bring your business’s strength to the forefront for parents and students of all ages. Check out our recommendations for how you can embrace National Bullying Prevention Month to highlight the benefits of training and even gain new prospects at your school..
WRITE A BLOG POST
Time to pick up that keyboard and get to typing! It has been reinforced by Google that when you display your expertise with helpful and reliable content, it can help your website’s SEO and improve your ranking. As we mentioned in our guide to blogging and SEO, Blogs are one of the best ways to drive traffic to a website and also one of the least expensive techniques. It doesn’t require an extensive amount of time and is a great way to make it known that you’re a leader in your industry.
National Bully Prevention Month is a great opportunity to highlight the benefits of martial arts as it relates to anti-bullying. Discuss how martial arts classes can help with bullying prevention on a physical and mental level. Read this article to dive into some handy tools and how to get started with writing blogs right now!
DEVELOP A SPECIAL OFFER FOR YOUR KIDS PROGRAMS
Seize the opportunity to develop a special offer for October centered around your kid’s programs. This can take shape in a few ways, whether that’s updating your website for visibility or utilizing Kicksite landing pages for easy lead capture. If you ran a back-to-school special, National Bullying Prevention Month presents a great chance for follow-up! Even if you didn’t, it’s a focused way to capture the attention of parents still looking for after-school activities.
It doesn’t have to stop at landing pages either; you can utilize the whole suite of Kicksite services, including websites and marketing! The possibilities are endless, and you can take advantage of these additional tools right now or any time of the year. Read success stories from school owners just like you on how they used Kicksite landing pages to launch successful promotions.
RUN A REVIEW CAMPAIGN
Reviews are everything to potential clients! In fact, over 80% of people say they check a business’s Google reviews before patronizing them. Running a review campaign is a fantastic supplementary way to highlight and reinforce the value of your school’s programs, instructors, and culture. Send texts, emails, social posts, or even post a QR code flyer in the school to catch parents’ attention as they drop off or pick up from class. Prompt them to leave Google reviews for your school and detail how you’ve helped their kids with bullying prevention.
RUN A SOCIAL MEDIA CONTENT SERIES
Let’s bring it back to something more familiar. Social media is a free, low-effort way to promote your business. Put your creativity to the test and run a social media content series specifically on bullying prevention. This could include examples of self-defense techniques and how they help in real-life scenarios or how martial arts training can improve confidence and character! Your posts could be a collection of video demonstrations, graphics, testimonials, or more.