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Engaged employees serve as brand advocates

October 9, 2013

Engaged employees are the best brand advocates.

Although marketing helps martial arts schools highlight what makes them unique, the best brand advocates may be the establishments’ employees. If workers are engaged, they will have a positive influence on customers, according to Technorati, a social media blog.

The article cited data from the National Business Research Institute, stating between 40 and 80 percent of customer satisfaction is based on interactions with employees. If workers have a positive attitude, students are likely to notice and may be more likely to recommend martial arts classes to friends.

Engaged employees share several characteristics. They believe in the work their companies do, want to make things better, are respectful and helpful to others and are willing to volunteer for extra tasks. These workers are more likely to reach out to customers, as well.

Importance of employee engagement in martial arts schools
Social media has more influence on potential customers’ decisions to buy a product or enroll in martial arts classes. While people may be interested in what brands say about themselves on Facebook and Twitter to a certain extent, prospects really want to know what other customers think. Technorati said people trust recommendations from other consumers up to five times more than what companies say about themselves.

Since social media is more common, employees may be using these networks to talk about work. If each worker has a few hundred connections across various channels, there is a lot of potential for them to influence others. Engaged employees can positively impact potential students’ perceptions of the school, but negative comments could detract from a strong brand image.

Karate and tae kwon do are involved activities, and instructors and other employees play a significant role in students’ experiences. Cheerful workers can function as brand advocates and positively influence enrollment at the school.