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A common question among school owners is, “How do I get more adults enrolled in my school?”. If you think back 30 – 40 years ago (for those of us who’ve been around that long!) …

“Aikido is not the art of fighting using brute strength or deadly weapons, or the use of physical power or deadly weapons to destroy one’s enemies, but a way of harmonizing the world and unifying …

In an earlier blog, we talked about the potential challenges and new approaches to staffing your small school. The right hire can undoubtedly jumpstart your growth, but what else could you utilize to work in …

Not everything is equal. Side kicks are not all the same height; not all the same power; not all equally target specific. Reverse punches do not all have the same rotation; do not all have …

Like most small business owners, small martial arts studio owners must do whatever is required to make their school successful. This means they take on almost every role in the studio, everything from teaching class …

Chances are, you’ve heard of the term KPIs, or Key Performance Indicators. While you may have a solid understanding of what KPIs are and what they do, you’re probably still left with the burning question: …

With the devastation COVID has wreaked upon schools, it has many owners scrambling, seeking that “magic bullet” to recovery and an increase in students. But we’d like to suggest that there is another way. It’s …

Ask any martial arts school owner what they need the most and you’re likely to hear a resounding reply of, “More students!”. Schools invest hundreds of dollars a month and thousands of dollars a year …

Welcome to the age of the Internet, where your website may just determine the success of your martial arts business.  In today’s world, your prospective students are very likely to have their first experience with …

This report is a comprehensive analysis of the latest martial arts industry-related survey results to represent the businesses that have been impacted by COVID-19 in 2020. This past year, martial arts schools have had to …

So you want to see improvements in your martial arts school, but you don’t know where to begin? Well, lucky for you, the solution is actually pretty simple – you must position your school in the …

Your Personal Safety Matters Self-defense is a cornerstone of personal safety. We have an inherent need to protect ourselves in potentially unsafe situations or when we find ourselves in unknown areas. This is a perfectly …