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Retention. It’s a word heard often in our industry and rightfully so. It’s one of the most important factors in building a successful school. Statistics show that for gyms and fitness programs in general, anywhere …

As an owner of a martial arts school since the early 1990’s I have gone through many seminars and sales pitches from some of the top industry experts over the years.  90 percent of those …

We can all agree that 2020 was a year unlike anything most of us have ever experienced. As the pandemic transformed from a temporary inconvenience into a global crisis, our need for human interaction was …

As a small business owner, you only have so much time on your hands. For most business owners, it’s common to focus the vast majority of their time on the income-producing side of their business. …

As vaccinations increase and the need for social distancing begins to decrease, people around the country are seeking new activities and new ways to stay active. That’s great news for the martial arts industry and …

You can’t have a successful school without students – in fact, you can’t have a school at all! Needless to say, a strong and consistent effort to attract a new student is crucial to your …

nd“Should I focus more on profit or on my purpose?” Chances are, it’s a question you’ve asked yourself frequently. After all, as a school owner, you feel a deep sense of purpose to your students …

“I Need More Students.”  Sound familiar? That is, by far, the most frequently heard statement in the martial arts school consulting world. We’ve all heard the “how to get more students” ideas too many times …

First off, Kicksite would like to thank VP of Marketing for Century Martial Arts Supply, Kyle Young, for creating this blog for us! Please read on to learn more on Why Branding Your School is …

Did you know 61 million Americans live with a disability of some type? According to the Center for Disease Control, that’s 1 in 4 individuals. This presents a tremendous unmet need where there is an …

When you were a kid, summer was probably your favorite time of the year – no school, warm weather, joining a baseball or soccer summer league, maybe even taking a family trip. But as a school …

Curriculum – what you teach, how you teach it, and how you evaluate your student’s progress – is crucial to your school’s success. Good curriculum produces quality martial artists, creates high retention rates, and breeds happy …