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Welcome to the 21st century, where your website is the face of your school. Potential students will search for you on the web before they ever step foot into your space. We get it, this …

Being a small business owner is filled with ups and downs – there are good days and bad days, both exciting and stressful times. You must wear many hats, from head instructor, to accountant, to …

As the world is slowly re-opening, the future is looking bright for the martial arts industry.  Martial arts schools have provided a very important service to their communities throughout the pandemic, giving adults and children …

When you first started out as a martial arts school owner nobody told you that not only have to be a great instructor, but also an accountant,  social media guru, janitor, bill collector, purchasing agent, …

Effectively managing your school’s membership and growing your customer base requires the right software. But, what makes a software program the “right software?” Features and benefits are important. So is making sure that it’s easy-to-use. …

Retention. It’s a word heard often in our industry and rightfully so. It’s one of the most important factors in building a successful school. Statistics show that for gyms and fitness programs in general, anywhere …

As an owner of a martial arts school since the early 1990’s I have gone through many seminars and sales pitches from some of the top industry experts over the years.  90 percent of those …

We can all agree that 2020 was a year unlike anything most of us have ever experienced. As the pandemic transformed from a temporary inconvenience into a global crisis, our need for human interaction was …

As a small business owner, you only have so much time on your hands. For most business owners, it’s common to focus the vast majority of their time on the income-producing side of their business. …

As vaccinations increase and the need for social distancing begins to decrease, people around the country are seeking new activities and new ways to stay active. That’s great news for the martial arts industry and …

You can’t have a successful school without students – in fact, you can’t have a school at all! Needless to say, a strong and consistent effort to attract a new student is crucial to your …

nd“Should I focus more on profit or on my purpose?” Chances are, it’s a question you’ve asked yourself frequently. After all, as a school owner, you feel a deep sense of purpose to your students …