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As more and more states and municipalities are easing COVID-19 restrictions, life is finally beginning to return to normal. But for the martial arts industry, the aftermath of the pandemic is both good and bad. …

As a martial arts school owner, you make your community better – giving people a place to learn self-defense, get fit, gain confidence, and learn numerous other skills that will serve them well in life. When …

Have you accomplished the goals that you set for yourself in 2021 so far? I hope you have. If so, how did you do it and how are you going to continue to build upon …

Welcome to the 21st century, where your website is the face of your school. Potential students will search for you on the web before they ever step foot into your space. We get it, this …

Being a small business owner is filled with ups and downs – there are good days and bad days, both exciting and stressful times. You must wear many hats, from head instructor, to accountant, to …

As the world is slowly re-opening, the future is looking bright for the martial arts industry.  Martial arts schools have provided a very important service to their communities throughout the pandemic, giving adults and children …

When you first started out as a martial arts school owner nobody told you that not only have to be a great instructor, but also an accountant,  social media guru, janitor, bill collector, purchasing agent, …

Effectively managing your school’s membership and growing your customer base requires the right software. But, what makes a software program the “right software?” Features and benefits are important. So is making sure that it’s easy-to-use. …

Retention. It’s a word heard often in our industry and rightfully so. It’s one of the most important factors in building a successful school. Statistics show that for gyms and fitness programs in general, anywhere …

As an owner of a martial arts school since the early 1990’s I have gone through many seminars and sales pitches from some of the top industry experts over the years.  90 percent of those …

We can all agree that 2020 was a year unlike anything most of us have ever experienced. As the pandemic transformed from a temporary inconvenience into a global crisis, our need for human interaction was …

As a small business owner, you only have so much time on your hands. For most business owners, it’s common to focus the vast majority of their time on the income-producing side of their business. …