|
2025 Promotion and Marketing Guide for Martial Arts Schools

2025 Promotion and Marketing Guide for Martial Arts Schools

The new year is here, but time will start passing quickly. Don’t miss out on opportunities for new business – take advantage of these early days of 2025 by sitting down to map out your plans for promoting your martial arts school. A quote we’ve often highlighted here within Kicksite is Dale Carnegie’s adage “An hour of planning can save you ten hours of doing.” Our team is here to help you with that planning so your 2025 marketing efforts are fruitful and easy to execute! Keep reading our marketing guide for martial arts schools to see recommendations on how to best prepare plus key promotional periods to consider.

Set a schedule

Setting a schedule can be very impactful for your 2025 planning. Start by taking note of important months dates for your marketing plan. This could include holidays, monthly celebrations (Ex: August – National Wellness Month), seasons (summer camp!), tournaments, etc. You want to know which days/months are important and how far in advance you should start planning and promoting. Whether you use a Google Calendar, a traditional paper calendar, or a more advanced management software, take the time to set up reminders so you never miss out on relevant opportunities.

We get it – keeping track of every significant date could be difficult, and not everything makes sense for your business. So we took the time to pinpoint some that do. Here are some examples of things you can plan for, promote, and important dates for each month to celebrate or acknowledge at your martial arts school in 2025. These various holidays or promotional periods can be tied into social media posts, special offers that you create (Pro Tip: our landing pages are a great way to share these!), or unique experiences and activities that are incorporated into your schedule.

Potential 2025 Schedule

January

  • Start Planning: Spring Break Activities and Camps
  • What to Promote: New Year Offer
  • Key Holidays and Dates: National Personal Self-Defense Awareness Month, New Year’s Day, MLK Jr. Day (Jan. 20), Lunar New Year (Jan. 29)

February

  • Start Planning: N/A
  • What to Promote: Spring Break Activities and Camps
  • Key Holidays and Dates: Heart Health Awareness Month, Women and Girls in Sports Day (Feb. 5), Valentine’s Day (Feb. 14)

March

  • Start Planning: Summer Camp, Mother’s Day (offer or special classes for moms during May)
  • What to Promote: Spring Break Activities and Camps
  • Key Holidays and Dates: National Nutrition Awareness Month, Spring Break, World Obesity Day (March 4)

April

  • Start Planning: Memorial Day Murph Event, Father’s Day (offer or special classes for dads during June)
  • What to Promote: Summer Camp, Mother’s Day
  • Key Holidays and Dates: National Stress Awareness Month, Student-Athlete Day (April 6), World Health Day (April 7)

May

  • Start Planning: N/A
  • What to Promote: Summer Camp, Mother’s Day, Father’s Day, Memorial Day Murph Event
  • Key Holidays and Dates: National Physical Fitness and Sports Month, Mental Health Awareness Month, Mother’s Day (May 11), Memorial Day (May 26)

June

  • Start Planning: Back to School
  • What to Promote: Summer Camp, Father’s Day
  • Key Holidays and Dates: Health Awareness Month, Father’s Day (June 15), Juneteenth (June 19), International Yoga Day (June 21)

July 

  • Start Planning: N/A
  • What to Promote: Back to School (mid-late July – yes, parents will already be thinking about it!)
  • Key Holidays and Dates: National Make a Difference to Children Month, Independence Day (July 4), International Self Care Day (July 24) 

August

  • Start Planning: N/A
  • What to Promote: Back to School
  • Key Holidays and Dates: National Wellness Month, American Family Day (Aug. 4), International Youth Day (Aug. 12)

September

  • Start Planning: Veteran’s Day (offer for veterans during November)
  • What to Promote: Back to School
  • Key Holidays and Dates: National Childhood Obesity Awareness Month, Labor Day (Sep. 1), International Taekwondo Day (Sept. 4), Brazilian Independence Day (Sept. 7), National Women’s Health and Fitness Day (Sept. 25), Family Health and Fitness Day (Sept 28)

October

  • Start Planning: Holiday Offers (Black Friday, Cyber Monday, New Year), Global Grappling Day
  • What to Promote: Veteran’s Day
  • Key Holidays and Dates: National Bullying Prevention Month, National Child Health Day and Active Aging Day (Oct. 7), World Mental Health Day (Oct. 10), Halloween (Oct. 31)

November

  • Start Planning: Holidays
  • What to Promote: Veteran’s Day Offer, Black Friday/Cyber Monday Offer, Global Grappling Day
  • Key Holidays and Dates: Veteran’s Day (Nov. 11), World Martial Arts Day/Bruce Lee’s Birthday (Nov. 27), Thanksgiving (Nov. 27), Black Friday (Nov. 28)

December 

  • Start Planning: Holidays
  • What to Promote: Cyber Monday Offer, New Year Offer, Global Grappling Day
  • Key Holidays and Dates: Cyber Monday (Dec. 1), Global Grappling Day (Dec. 15), New Year’s Eve (Dec. 31)